Campaign Tools

With MCEA funds in the bank, the next task was to make decisions on how best to spend the money. Experienced candidates told us that palm cards and yard signs are the major expense items for a grass-roots campaign, since TV, radio or print advertising is just not cost-effective in reaching a relatively small segment of the audience. The palm cards are the brochures that candidates hand out or leave on your doorstep and yard signs are placed on private property and public areas to give visibility to the campaign. Once these vital tools were delivered, we were off and running!